Current Projects

My Year Without Clothes Shopping

I started this project and website in 2010 as a result of an extreme personal challenge I started in December 2009. I had a ‘year without clothes shopping’ from December 15, 2009 to December 15, 2010 and in short: that year changed my life.

It changed how I think about consumption, especially for clothing. It changed how I feel about shopping (I can’t imagine wanting to spend a day at the mall now). And it changed how I applied my talents and what I did with my time. During my ‘year’, I became fascinated with consumption – how we do it, why we do it, and the consequences of our shopping behaviour.

As a result of my fascination and a lot of research conducted during my ‘year’, I was inspired to create the My Year Without Clothes Shopping Program. This was a highly creative and challenging project – to design a 12 month curriculum and membership program for women, just like me, struggling with their shopping habits.

We were fortunate that the program was immediately well received and started attracting members the first week it was launched. The program remains the world’s first online membership program for women who shop too much and want to stop. We attract members from all over the world and all walks of life.

“The depth of this program blew me away.” – Tamara Shapiro, Denver, Colorada, USA

I was fortunate in attracting a faculty of 15 global experts in their own fields (finance, psychology, image, colour & style, sustainable style, mindset, professional organization) to contribute key content in their fields of expertise, within the program design that I created.

This project also contains the shorter course: the Conscious Clothes Shopping 6 Week Mini Course. The mini course is designed for women who wear and shop for clothes, accessories and other appearance-related items, and who are interested in exploring (and improving) their relationship to shopping.

This project quickly attracted a lot of media attention and continues to do so. I have become a recognised expert in the field of shopping and over-consumption and am regularly asked to contribute to media stories in Australia and increasingly in other countries, as well as being asked to share my story, speak at conferences and participate in panel discussions about conscious consumption in our modern consumer age.


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Your Media Mastery

This project grew out of my own success at attracting and maintaining quality media attention, and the many requests I am now receiving from others in small business and in the corporate world.

I share my media mastery journey through speaking, coaching, and the Media Mastery Workbook for Entrepreneurs where I share 39 secrets and strategies to help others get free media and master every media opportunity.

I’ve appeared in nearly 50 media stories in the last couple of years. Added up, these media appearances are worth close to one million dollars of exposure – if I had to pay for each of these media appearances in advertising, that’s about what it would have cost. And I didn’t pay a cent for any of it.

These media experiences have taught me that there’s a system – strategies and secrets – for attracting free media. And not just for appearing in one or two media stories, but for maintaining media attention.

I’ve also learned that there’s a process – certain steps – to attracting free media. There are three key phases for attracting free media (and maintaining that attention), and I’ve worked out what that process is, and what the steps within each phase are.

What I’ve noticed in other programs about how to get free publicity is that they focus on one of the things above, but not all of them. They might focus on the first phase of free media, but not all three. They might show you how to attract one piece of media, but not how to maintain that attention.

I’m delighted to share with others what I have discovered about the end-to-end process of attracting, and maintaining, media attention.

My other point of difference is I’ve done this for myself – this isn’t theory, and I’m not a ‘media insider’ or a publicist. I’m a person in business who has cracked the code. And I can show you how you can do it too.

Developing media mastery is a skill that can be learned. I feel well placed to help others conjure up their own media magic because I’m an entrepreneur, a person in business and not a media insider, who has cracked the code.

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